publicity

publicity
publicity pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable]
1. the attention that someone or something gets from newspapers, television etc:

• The case has received massive publicity.

• Sales of the drug are falling due to adverse (= negative ) publicity about side-effects.

2. MARKETING the business activity of making sure that people know about a new product, film etc:

• The company plans a major publicity campaign (= a series of events, advertisements etc designed to give something publicity ) for the new technology.

* * *

publicity UK US /pʌbˈlɪsəti/ noun [U] MARKETING
► the attention that a person, product, or organization receives from newspapers, television, etc. when something happens that people are interested in: get/receive/seek publicity »

The book didn't get much publicity when it was published.

 attract/avoid/generate publicity »

The new board chairman avoids publicity and contact with outsiders.

 »

The publicity surrounding big city bonuses has helped to fuel the public's anger.

 adverse/negative/unfavourable publicity »

The high-street chain's sales were hurt by all the negative publicity.

 »

bad/good publicity

 »

advance/free publicity

► the business of making sure the public knows about a product, event, organization, etc.: »

The party hired a top PR firm to create publicity for their election ideas.

 a publicity budget/campaign/drive »

The bank has launched a $15 million publicity campaign to reposition itself in a difficult market.

 »

a publicity agent/department/manager

 »

publicity material/photos

→ See Note ADVERTISING(Cf. ↑advertising)

Financial and business terms. 2012.

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Synonyms:
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Look at other dictionaries:

  • publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… …   New Dictionary of Synonyms

  • publicity — {{/stl 13}}{{stl 7}}[wym. pablis ity – akcent na sylabie trzeciej od końca] {{/stl 7}}{{stl 8}}rz. n ndm {{/stl 8}}{{stl 7}} popularność, sława, rozgłos zdobywane przede wszystkim za pośrednictwem środków masowego przekazu; także: reklama :… …   Langenscheidt Polski wyjaśnień

  • publicity — (n.) 1791, condition of being public, from Fr. publicité (1690s), from M.L. publicitatem (nom. publicitas), from L. publicus (see PUBLIC (Cf. public)). Sense of making something known, advertising is from 1826. Publicity stunt first recorded 1926 …   Etymology dictionary

  • Publicity — Pub*lic i*ty, n. [Cf. F. publicit[ e].] The quality or state of being public, or open to the knowledge of a community; notoriety; publicness. [1913 Webster] …   The Collaborative International Dictionary of English

  • publicity — I noun advertisement, advertising, airing, announcement, billing, broadcast, bulletin, common knowledge, disclosure, dissemination, divulgation, divulgement, divulgence, enunciation, evulgation, exposure, fame, famousness, information, issuance,… …   Law dictionary

  • publicity — (izg. pablìsiti) m DEFINICIJA skup sredstava kojima se želi privući pažnja, upozoriti na koga ili što; reklama, propaganda ETIMOLOGIJA engl., v. publicirati …   Hrvatski jezični portal

  • Publicity — ↑ publik …   Das Herkunftswörterbuch

  • publicity — [n] promotion of something, someone advertising, announcement, announcing, attention, ballyhoo*, big noise*, billing, blurb*, boost*, broadcasting, build up*, clout*, commercial, currency, distribution, fame, handout, hoopla*, hype*, ink*,… …   New thesaurus

  • publicity — ► NOUN 1) notice or attention given to someone or something by the media. 2) material or information used for advertising or promotional purposes …   English terms dictionary

  • publicity — [pub lis′ə tē] n. [Fr publicité] 1. the state of being public, or commonly known or observed 2. ☆ a) any information, promotional material, etc. which brings a person, place, product, or cause to the notice of the public b) the work or business… …   English World dictionary

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